Where these jobs are in Australia
| VIC | NSW | QLD | SA | WA | TAS | NT | ACT |
| 28.7% | 37.9% | 16.7% | 5.5% | 8.5% | 1.0% | 0.4% | 1.4% |
Source from: https://labourmarketinsights.gov.au/occupation-profile/advertising-public-relations-and-sales-manager?occupationCode=1311
Job Summary of this Unit Group:
Advertising, Public Relations and Sales Managers plan, organise, direct, control and coordinate advertising, public relations, sales and marketing activities within organisations.
Requisite Education:
Bachelor degree or higher qualification
Whether the Education can be substituted with experience:
- Yes, at least five years of relevant experience may substitute for the formal qualification.
- In some instances, relevant experience and/or on-the-job training may be required in addition to the formal qualification.
Detailed Tasks:
- directing the development and implementation of sales strategies and setting sales targets in order to maximise an organisation’s sales and customer loyalty
- directing the development and implementation of strategies to promote an organisation’s goods and services to as many people as possible
- directing the development and implementation of strategies to generate increased consumption of an organisation’s goods and services through the creation and reinforcement of ‘brand image’ or ‘brand loyalty’
- directing the development and implementation of strategies to build and maintain an organisation’s image and reputation with its customers, investors and the wider public
131112 Sales and Marketing Manager ANZSCO
Plans, organises, directs, controls and coordinates the sales and marketing activities within an organisation.
ICT Business Development Managers are excluded from this occupation. ICT Business Development Managers are included in Unit Group 2252 ICT Sales Professionals, in Occupation 225212 ICT Business Development Manager.
Skill Level: 1
Skilled Occupations List: Short Term
Specialisations:
- Business Development Manager
- Market Research Manager
Caveat 3:
(a) the position has nominated annual earnings of less than AUD65,000; and
(b) if the nominee is to be transferred to fill the position—the transfer is not an intra‑corporate transfer to which an international trade obligation applies.
Caveat 11:
The position:
(a) is based in a front‑line retail setting; or
(b) predominantly involves direct client transactional interaction on a regular basis.
Caveat 20:
(a) the position is in a business that has an annual turnover of less than AUD1,000,000; and
(b) if the nominee is to be transferred to fill the position—the transfer is not an intra‑corporate transfer to which an international trade obligation applies.
131113 Advertising Manager ANZSCO
Plans, organises, directs, controls and coordinates the advertising activities within an organisation.
Skill Level: 1
Skilled Occupations List: Short term
131114 Public Relations Manager ANZSCO
Plans, organises, directs, controls and coordinates the public relations activities within an organisation.
Skill Level: 1
Skilled Occupations List: Regional
Alternative Titles:
- Communications Manager
- Corporate Affairs Manager
- Corporate Relations Manager
- PR Manager
- Public Affairs Manager
Specialisations:
- Community Relations Manager
- External Relations Manager
- Media Relations Manager
Caveat 10:
The position is not located in regional Australia (within the meaning of subregulation 5.19(16) of the Regulations).
Caveat 23:
The position has nominated annual earnings of less than AUD90,000
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