Advertising and Marketing Professional ANZSCO

Where these jobs are in Australia


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Job Summary of this Unit Group:

Advertising and Marketing Professionals develop and coordinate advertising strategies and campaigns, determine the market for new goods and services, and identify and develop market opportunities for new and existing goods and services.


Requisite Education:

Bachelor degree or higher qualification


Whether the Education can be substituted with experience:

  • Yes, at least five years of relevant experience may substitute for the formal qualification.
  • In some instances, relevant experience and/or on-the-job training may be required in addition to the formal qualification.


Detailed Tasks:

  • planning, developing and organising advertising policies and campaigns to support sales objectives
  • advising executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services
  • coordinating production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints
  • researching potential demand and market characteristics for new goods and services and collecting and analysing data and other statistical information
  • supporting business growth and development through the preparation and execution of marketing objectives, policies and programs
  • commissioning and undertaking market research to identify market opportunities for new and existing goods and services
  • advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels
  • creating, scheduling and publishing marketing content to social media platforms and websites
  • applying statistical modelling methods to determine the potential impact of pricing strategies on profitability
  • monitoring performance of initiatives, providing regular reporting and insights as required
  • analysing data from digital marketing campaigns and platforms
  • recommending updates to digital content to improve search engine metrics


225111 Advertising Specialist ANZSCO

Devises and coordinates advertising campaigns which encourage consumers to purchase particular goods or services.

Skill Level: 1

Skilled Occupations List: Short Term

Alternative Titles:

  • Advertising Account Executive
  • Advertising Account Manager
  • Creative Director (Advertising)


225112 Market Research Analyst ANZSCO

Assist organisations to understand current and predict future consumer behaviours through the collection and analysis of data. This data is likely to be obtained through consumer surveys and interviews conducted online or in store.

Skill Level: 1

Skilled Occupations List: Regional

Caveat 2:

The position has nominated annual earnings of less than AUD65,000.

Caveat 10:

The position is not located in regional Australia (within the meaning of subregulation 5.19(16) of the Regulations).


225113 Marketing Specialist ANZSCO

Identifies market opportunities and advises on the development, coordination and implementation of plans for pricing and promoting an organisation’s goods and services.

Skill Level: 1

Skilled Occupations List: Short Term

Alternative Titles:

  • Marketing Consultant
  • Marketing Coordinator
  • Marketing Officer


  • Brand Manager
  • Category Manager
  • Pricing Analyst
  • Product Manager
  • Sales Promotion Officer

Caveat 2:

The position has nominated annual earnings of less than AUD65,000.

Caveat 11:

The position:

(a) is based in a front‑line retail setting; or

(b) predominantly involves direct client transactional interaction on a regular basis.

Caveat 19:

The position is in a business that has an annual turnover of less than AUD1,000,000.


225114 Content Creator ANZSCO

Creates and publishes text, photos and videos designed to promote businesses, products or services, to social media and digital platforms, to grow an audience, build brand awareness and increase sales. Schedules the release of, and updates to, marketing content on these platforms.

This occupation excludes Social Media Influencers. Social Media Influencers are included in Occupation 639111 Model.

Skill Level: 1

Skilled Occupations List: N/A

Alternative Title:

  • Social Media Specialist (Marketing)


225115 Digital Marketing Analyst ANZSCO

Uses tools and techniques such as Pay per click, Search Engine Optimisation (SEO) and tracking customer behaviour on websites to better understand online consumer behaviour; with the aim of improving digital marketing campaigns and ultimately increasing sales.

Skill Level: 1

Skilled Occupations List: N/A


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